Incogni - Protect Your Privacy Online
Overall experience
I started using Incogni after realizing how much of my personal data was being sold and scraped online — phone numbers, old addresses, even my work history. The appeal was clear: let someone else deal with the legal tedium of contacting shady data brokers. And honestly, it works. It's not an instant fix and it won't wipe you off the grid completely, but I've seen real removals logged in the dashboard. If you value privacy and don't want to spend hours filing requests yourself, Incogni is one of the few tools that actually does what it says without much input from you.
Reviewed on: Dec 12, 2024
Pros
- Truly hands-off process — they do all the work
- Clear dashboard showing which brokers were contacted and removed your data
- Covers a wide range of known data brokers, especially in the US and EU
- Good for people who aren't tech-savvy but care about digital privacy
- Legal authority under GDPR/CCPA used to enforce removals
Cons
- No control over which data is removed — it's all-or-nothing
- Some removals can take months (and a few brokers may ignore requests)
- Doesn't prevent new data collection — it's a cleanup, not a shield
- Not useful in countries with weak or no data protection laws
- Subscription adds up over time for a passive service
Detailed Review
Using Incogni feels like hiring a digital janitor for your personal data. Once you sign up and authorize them to act on your behalf (under GDPR or CCPA), they start sending out removal requests to dozens — sometimes hundreds — of data brokers. What impressed me is the transparency: you can actually see which companies responded, which ignored the request, and which ones supposedly deleted your data.
But let's be real: this isn't instant. It took about 3 weeks before I saw any real progress, and some brokers still haven't responded after months. Also, Incogni doesn't stop new data from being collected — it just helps clean up the mess that's already out there. If you're constantly filling out online forms, using sketchy apps, or not using a VPN, your info will likely reappear somewhere. That's just the nature of the internet.
Still, it's super valuable for people like me who care about digital hygiene but don't have the time or patience to write dozens of emails to obscure companies. The subscription isn't dirt-cheap, but for a tool that keeps working in the background and gives you peace of mind, I'd say it's worth it — at least for a few months out of the year.
FAQ
- Does Incogni really delete all my data?
Not quite. It sends legally backed removal requests to data brokers, and many comply — but not all. Some brokers stall, ignore requests, or only delete partial records. It helps reduce your footprint but doesn't eliminate it entirely.
- How long does it take to see results?
Expect to wait at least 2–3 weeks before seeing the first removals, and some can take several months. Incogni updates the dashboard as responses come in, so you can monitor progress.
- Can I choose which data gets removed?
No — it's an all-or-nothing approach. Once authorized, Incogni sends removal requests to all data brokers it targets. You don't get to select individual pieces of data or companies.
- Does it stop new data from being collected?
No. It removes existing data from broker databases, but it doesn't block new collection. You'll need to practice good digital hygiene to prevent re-accumulation.
- Is it worth the subscription price?
If you're serious about privacy but don't want to chase down data brokers yourself, yes. The yearly plan is better value than monthly. It's especially useful after big data breaches or if you've been doxxed.
Conclusion
Incogni isn't a magic wand that erases you from the internet, but it's one of the few tools that takes real, automated action to clean up your data footprint. It's best used as part of a broader digital privacy toolkit. For anyone overwhelmed by the idea of dealing with dozens of data brokers, this service takes that burden off your shoulders. Just go in with realistic expectations, and it'll deliver real value.
Key information about Incogni
Incogni is a data removal service that helps you protect your privacy by removing your personal information from data brokers.
Pricing
Monthly
$14.98
Yearly
$89.88
$7.49/month
Brand: Incogni
Warranty: 30-day money-back guarantee
Rating: 9.6 / 10
*The button will redirect to Incogni site and automatically apply the discount.
Features
- Data Removal: Incogni contacts data brokers on your behalf to remove your personal information from their databases.
- Privacy Protection: Incogni helps you maintain your privacy by reducing the amount of personal information available online.
- Ease of Use: Incogni provides a simple and user-friendly interface to manage your data removal requests.
Benefits
Protects your privacy by removing personal information from data brokers.
Target Audience
Individuals concerned about their online privacy.
How It Works
Sign up for Incogni, and they will handle the data removal process for you.
